HUE OBSESS is a new cosmetic brand by hueforét Co., Ltd., developed with HUE OBSESS technology based on the γ-PGA ingredient.
γ-PGA not only shows higher moisturizing and hygroscopic performance than conventional hyaluronic acid used for hydration, but is also known to increase the production of natural moisturizing factors (NMF) in the stratum corneum, such as pyrolidone carboxylic acid (PCA) and urocanic acid, more effectively than hyaluronic acid or collagen.
While hyaluronic acid is known to absorb approximately 1,000 times its own weight in moisture to enhance skin hydration, γ-PGA is known to absorb 3,000 to 5,000 times its own weight in moisture.
This means it delivers beneficial effects to the skin based on its powerful moisturizing capability.